Create Buyer Personas in Minutes

Persona Builder

Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals. Define your best marketing strategies by creating your buyer persona in minutes with our simple tool!

GET STARTED!

STEP 1: WHO IS YOUR PERSONA?

Create a Virtual Person:

1. Represent your persona
2. What's your persona's name?

ENTER
Demographics and Personality

Collecting demographics is the first place to start drafting your persona. It's easy to obtain and starts painting the picture of what matters to them.

3. Are they married?

A YES B NO C Engaged
4. What's their annual household income?
5. Where do they live and work?
6. Are they male or female? or both?

A Male B Female C Both
7. How old are they?
Educational Background

8. Where did your persona go to school and what did they study? Is it related to what they're doing today?

To go next, press SHIFT + ENTER

ENTER
Career

9. How did they get to where they are and what do they do?

To go next, press SHIFT + ENTER

ENTER
Identifiers

10. What are they like? Describe their typical week, how you reach them, and how they spend their free time.

To go next, press SHIFT + ENTER

ENTER
Consuming Information and Media

11. Where does your persona go for trusted information? Focus on brands, sites and publications in your industry.

To go next, press SHIFT + ENTER

ENTER
STEP 2: LIFE AND WORK GOALS?

What are their personal goals?

12. What do they hope to achieve in life or what are they currently planning for?

To go next, press SHIFT + ENTER

ENTER
13. Where do they hope to be in 5 or 10 years professionally?

To go next, press SHIFT + ENTER

ENTER
STEP 3: COMPANY AND ROLE

Company Details

14. What industry do they work in? How big is the company in terms of revenue and employees?

To go next, press SHIFT + ENTER

ENTER
Role

15. What is their job title, role and responsibilities? How long have they had this role and title?

To go next, press SHIFT + ENTER

ENTER
Job Performance Metrics

16. What metric(s) is your persona responsible for? What numbers and charts do they use to measure success?

To go next, press SHIFT + ENTER

ENTER
Typical Day

17. Describe their work life. What do they do daily, weekly, monthly? What skills are needed to perform well?

To go next, press SHIFT + ENTER

ENTER
STEP 4: WORK NEEDS

Challenges

18. What challenges does your persona face to get promoted? What are their obstacles to improving performance?

To go next, press SHIFT + ENTER

ENTER
Solutions

19. What solutions exist to solve these problems? What do they use, which are lacking, which may not exist?

To go next, press SHIFT + ENTER

ENTER
STEP 5: YOUR MESSAGING

Your Product or Service

20. Review your answers. How, where and why should you describe your product to your persona? This is your "Elevator Pitch".

To go next, press SHIFT + ENTER

ENTER
STEP 6: YOUR INFORMATION

To complete your buyer persona, please provide us with your details:

21. Your name
22. Company Name
23. Your email
I agree to VBOUT Terms of Services and Privacy Policy.

I'd like to occasionally receive marketing content from VBOUT

SUBMIT

Persona Builder

STEP 1: WHO IS YOUR PERSONA?

Create a Virtual Person:

Demographics and Personality

Educational Background

8. Where did your persona go to school and what did they study? Is it related to what they're doing today?

Career

9. How did they get to where they are and what do they do?

Identifiers

10. What are they like? Describe their typical week, how you reach them, and how they spend their free time.

Consuming Information and Media

11. Where does your persona go for trusted information? Focus on brands, sites and publications in your industry.

STEP 2: LIFE AND WORK GOALS?

What are their personal goals?

12. What do they hope to achieve in life or what are they currently planning for?

13. Where do they hope to be in 5 or 10 years professionally?

STEP 3: COMPANY AND ROLE

Company Details

14. What industry do they work in? How big is the company in terms of revenue and employees?

Role

15. What is their job title, role and responsibilities? How long have they had this role and title?

Job Performance Metrics

16. What metric(s) is your persona responsible for? What numbers and charts do they use to measure success?

Typical Day

17. Describe their work life. What do they do daily, weekly, monthly? What skills are needed to perform well?

STEP 4: WORK NEEDS

Challenges

18. What challenges does your persona face to get promoted? What are their obstacles to improving performance?

Solutions

19. What solutions exist to solve these problems? What do they use, which are lacking, which may not exist?

STEP 5: YOUR MESSAGING

Your Product or Service

20. Review your answers. How, where and why should you describe your product to your persona? This is your "Elevator Pitch".

STEP 6: YOUR INFORMATION

Thanks for completing this form

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