Every year, tens of billions of land animals suffer and die due to the brutal practices of the slaughter industry, and more than 3 billion marine animals are killed daily. These animals are stripped of their identities, reduced to mere commodities for profit.

They have no names and no stories.

This is where our new Camera On Animal tool comes into play. We've developed tiny, cellular, camouflaged cameras that are placed on the backs of lambs, cows, and pigs on their final day. These cameras are non-retrievable, designed to capture footage from the animal’s point of view in places previously unseen. This method effectively turns the animal into an investigator, sharing its own story.

We are actively sharing this tool and our knowledge with activists globally. Interested in learning more?