Black Business Fundamentals

Christian Junior serves as a visionary leader at Rhics Ltd. With over 20 years of extensive experience in the technology sector, he possesses a deep understanding of information technology. His leadership has been pivotal in leading more than 300 successful projects across a variety of fields, including digital strategy, cybersecurity risk management, marketing, and software engineering. His expertise includes digital transformation and financial technology, supported by dual certifications from Oxford University.

Recognized for his significant contributions, Christian has earned a distinguished position on the Financial Times’ esteemed list of the UK's top 100 influential BAME tech leaders. He is deeply committed to human capital development, particularly in promoting digital transformation for small businesses within ethnic minority communities. A strong advocate for knowledge and skills transfer, Christian travels globally to educate business leaders and foster growth in this area.

Prince of Darkness by Shane White

When African American were slaves in the middle decades of the nineteenth century, Jeremiah G. Hamilton was making a fortune on Wall Street. At that time he was the richest man of colour in the United States with a fortune of $2 million, the equivalent of $250 million in today’s currency.  

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How Successful Black Businesses Are Finding Their Target Market

In marketing, the term "watering hole" means the environments where your target audience gathers, including both digital platforms such as websites and social media, as well as physical locations. Identifying these watering holes is essential for engaging with potential customers and getting valuable insights into their likes and behaviors. 

Locating these venues can increase your interactions with prospects, which helps grow your business. However, this task requires a deep understanding of your audience's behaviors and preferences. It is vital to find their shared interests and important events they attend. 

Gain Insight into your Audience - Conduct an analysis of the common interests and values that resonate with your customers.

Utilise Search Engines - Anticipate the inquiries your customers may have and investigate these questions using search engines. 

Observe Engagement Patterns - Pay attention to the platforms and types of content your customers engage with. 

If you don't know the watering holes of your audience, then find out by spending a little time doing the reach.

Richard Butler

Founder of Black Business Fundamentals