 |
Issue 14 / April 2022 |
|
|
Are you hiring? If so, you’re not alone. Many of our clients are asking for our help to attract new talent.
We’ve found that digital advertising consisting of high-funnel awareness and hyper-targeted messaging works well. It ensures that recruitment messages are seen broadly and frequently enough. Google Display and social media spread the message to a wide audience, while IP targeting lets us zero in on the demographic our clients want to reach.
We can also hyper-target geographic locations or use lesser-known advertising channels to reach specific people.
While the advertising channels are important, the messaging is an even more crucial element of successful recruiting. Promoting high salaries and sign-on bonuses is a popular tactic, but do some research to see what others in your area or industry are doing to stand apart from the crowd.
Push the unique aspects of your company’s culture, too. You never know which factor might drive a great candidate in your direction. |
 |
|
|
Looking Forward by Looking Back |
|
|
There’s a wealth of creative insight hiding in the best advertising from years past. We analyzed one TV spot from the late 1960s to mine several valuable takeaways. |
| READ MORE |
|
|
 |
Feedback: A Key Marketing Tool |
|
Customer Experience Marketing is about building relationships with current customers through each of your brand’s touchpoints. See how you can use feedback to make it work. |
| READ ARTICLE |
|
|
 |
Case Study: Titan Metallurgy |
|
This metal testing lab had too many of one customer’s eggs in its basket. See how we diversified their revenue base. |
| READ ARTICLE |
|
|
 |
Updating a 120-Year-Old Brand |
|
Like power-washing a beautiful old building, cleaning up the visual brand elements of a mature company can yield some very satisfying results. Take a look. |
| LEARN MORE |
|
|
 |
Our New Website |
|
Fresh. Clean. Vibrant. All words that describe the new SensoryMax website. Take a tour and discover how this team can inject new life into your onsite customer experience. |
| VISIT WEBSITE |
|
|
 |
Ready to Test Your Caller Experience? |
|
Are you sure you’re treating your callers to a positive, memorable experience? There’s a simple way to find out. Here’s an exercise and a few questions to consider. |
| READ ARTICLE |
|
|
 |
A Rare Opportunity |
|
The Avalon Foundation is a unique nonprofit that serves people affected by rare diseases. See how we helped their efforts and earned the role as "a cornerstone of [their] organization’s growth." |
| LEARN MORE |
|
|
|
|
