In the December issue of MadAveGroup Digest, we make the case for a headless CMS, provide B2B podcasting tips and give you 5 lessons you can learn from Santa Claus.
Issue 10 / December 2021
Serving customers remarkably well is a solid business strategy.
Effective marketing can draw people to your brand, but good customer service and the experience your company provides go a long way toward helping you convert and retain customers.
When you deliver on an authentic promise to treat each customer as valued and appreciated, you’ll earn the type of reputation that attracts more customers. From there, you can build even greater customer loyalty and positive word-of-mouth.
Ideally, the desire to serve others well is one of the reasons your company exists. If it’s part of your company’s DNA you can’t help but prioritize customer care. But that doesn’t necessarily make it easy.
Great customer service must begin from the top down. It’s a daily effort. And just as every employee in your company is in “sales” to some extent, everyone should be charged with providing a high level of customer service, too. In fact, I believe that responsibility should be included in each employee’s job description.
What are you doing to ensure great customer service?
5 Lessons You Can Learn from Santa Claus
When you want to get better at what you do, look at how successful people get it done. And no one is more successful at his work than Santa! Read this good advice.
When members of your marketing team have a deep knowledge of your company, including its departments, goals and processes, they’ll be able to tell a more accurate and compelling story.
The challenge: Bring the branding of a 154-year-old company into the modern world, making it more relevant, while maintaining a sense of its history. See how we did it.
More than any other genre, holiday music seems to rekindle specific memories of time and place. That's one of the reasons it's so powerful. Watch as a few of our team members tell stories of their favorite holiday tunes.
Thinking about starting a podcast for your B2B company? Here are some formatting suggestions that will make listening easier for your audience and production easier for you.
Do you find yourself relying on too many types of software to accomplish different tasks? If it’s time to streamline your operation, consider these features.
