Your marketing automation,
advertising or business development team just landed a new customer.
Now, how do you earn that
customer's long-term loyalty and encourage repeat purchases?
By delivering a memorable
That means going beyond
just providing "great" service. It requires actively looking for opportunities to surprise
and delight that customer with unexpected value.
The ubiquity of e-commerce
tools has de-humanized the buying process and lowered expectations of what a great
customer experience is. But that makes it easier for you to create positive, lasting
impressions by proactively going above and beyond.
As technology gives people
quick access to an ever-expanding list of products and services, your customers are more
likely to perceive what you sell as a commodity. But you can still insulate your brand.
That process begins with an internal audit of the customer experiences you provide
before, during and after the sale.