What do Norm Macdonald, a haunted house and a southern city have to do with your business? Find out in this month’s issue of the MadAveGroup Digest.
Issue 08 / October 2021
"We like to let all of our key employees get
involved in the branding process."
A statement like that is "the kiss of death,"
according to Terry Lesniewicz, MadAveGroup's
Chief Brand Officer.
"Branding by committee often leads to a
watered-down product that looks like it's trying
to please everybody," he says. "It can lack edge
and clarity."
Terry is an award-winning designer and a
nationally renowned branding expert who suggests
strong leadership. "Ultimately, one person
should make the call about the decision to
re-brand, the goals of the process and the
approval of the branding elements."
But that doesn't mean that others in the
organization can't - and shouldn't - have a say.
"Once the leader sets the expectations and the
standards for any type of branding project,
others should provide that leader with input,
including details on what their departments may
need from the finished work. Then, the leader
makes the final call."
Look at how this company turned around its declining revenue, while re-branding, taking advantage of additional marketing channels and developing new processes.
The propane business in the northern U.S. is competitive, so this propane company needed to boost their website’s conversion rate. Here are the results.
Refreshing an older brand can be tricky. Even if updates are long overdue, it’s often important to retain the best, most recognizable aspects of the look. See how we did it.
With Halloween just weeks away, we considered a few of the sensory elements that make a good haunted house. Then, we asked about the reaction you want to generate in your visitors.
No caller wants to hold, but if your hold time is funny, you’ll change the experience from a negative to a positive, differentiating your brand and pleasantly surprising your customers.
If your nonprofit’s website doesn’t make online giving easy and intuitive, you could be losing lots of opportunities to capitalize on your good work. Here are some tips.
