Male and female brains, marathon runners, nonprofit donors, dogs and skunks. We touch on them all and their relevance to your marketing success in this issue of MadAveGroup Digest.
Issue 07 / September 2021
Here are my top five tips for developing a marketing campaign.
1: Set SMART goals: Specific, Measurable, Achievable, Relevant and Time-limited.
2: Base your marketing strategy on what your team can actually implement.
3: Determine which marketing channels are most relevant to your target audience. Also, take full advantage of all free or low-cost channels, including your website, social media and On Hold Marketing.
4: Develop messaging that resonates with your target audience. Capture their attention and interest by addressing their needs and offering solutions.
5: Review your data to see what’s working and what’s not. Then, make any necessary adjustments to maximize the return on your marketing investment.
Director, MadAve Marketing Management
Blinded by the Stink
What do you get when you cross a dog with a late-night skunk attack? A handful of tips to help you uncover and react to the objections of your potential customers, that’s what!
Marketing from a Marathoner’s Perspective
In this post, we suggest that running 26.2 miles is at least partly about the story marathoners tell themselves. You can tell the same types of stories in your marketing content.
How Men and Women Buy Differently
In case you haven’t heard enough comedians mention it, men and women are wired differently. How each gender approaches the buying process affects if and how they buy from you.
Digging Deeper into Core Web Vitals
Read about the crucial nature of the core web vitals LCP, FID and CLS and learn how they impact your SEO results.
A New Frame of Mind
Before generating a 17% increase in online sales, we strengthened the foundation of the American Frame brand, creating a new tagline, collateral, packaging, a refreshed logo and more.
Engage the Senses to Trigger Recall
Ready to encourage a deeper emotional connection with your brand? Adding sensory elements to your marketing efforts can help your audience recall positive feelings.
Are You Missing an Opportunity?
Silence is golden, except when it comes to your callers on hold. Here are a few good reasons to re-evaluate your current caller experience.
Segmenting Your Year-End Appeal Audience
By first dividing your donors into these three groups you can craft messaging that’s more likely to resonate with each member of your audience.
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