Win an Amazon gift card, plus quick tips on content creation, using video in your building and developing your USP. All that and more in this issue of the MadAveGroup Digest.
Issue 06 / August 2021
Ready for a chance to win a $100 Amazon gift card?
Just answer this month's trivia question correctly and we'll put your name in a fuzzy purple hat for our August 15th drawing.
The question: Which three words appear on the black wall in our new show reel video? (Here's a hint: The wall appears two times in the video.)
Then, sit back and salivate over what you’ll buy when you win that sweet gift card.
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Read our quick tips on differentiating your content, encouraging customer reviews and making emotional connections with your audience.
Look at This Guy Sell Celery
This TV commercial is a great example of advertising that educates, while encouraging the use of a product. We break it down so you can apply the same approach to your ad copy.
Why Your Brand Needs a USP
A Unique Selling Proposition communicates your brand’s value and makes it easier for potential customers to buy from your company. Use these tips to develop your USP.
The Sound of Success
See how we helped an east coast audiology practice boost their website’s visibility by improving their organic keyword rankings.
Rebranding a Regional Healthcare Provider
We’ve updated their logo, kept their collateral consistent and made it easy for them to order location-specific printed materials.
Want to Use Video in Your Lobby or Waiting Room?
LobbyVision expert Bob Seybold shares his insight on controlling the customer experience by creating video content for the visitors in your locations.
The Importance of OHM Program Design
There’s a whole lot more to an effective On Hold Marketing program than a microphone and some recording software. Here are some of the elements to keep in mind.
Timeline: The Year-End Appeal Process
If a large portion of your nonprofit’s revenue rolls in at the end of the year, you’ll like this timeline we created for you. It kicks off in August, though, so take a look now.
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