Providing great experiences, tracking metrics, blogging strategies and more.
Issue 03 / May 2021
That’s a question we apply to the content we create for our clients. We ask it during the strategy phase to sift the good ideas from the not-so-good. Then, we use it as a copy filter to catch words and phrases that aren’t audience-focused or don’t deliver enough benefit.
Asking “who cares?” can be uncomfortable. It forces us to bluntly evaluate the work we do for you before anyone else sees it and be willing to start again if it doesn’t meet our standards.
It’s a question you can apply yourself, too. Before releasing any content into the wild - an email, a blog article or social media post - consider how your target audience will derive value from it. Will it make them smarter? Expose them to a new perspective? Help them live or work easier?
In other words, will they care? And will they be inspired to come back for more?
Chief Creative Officer, MadAveGroup
Great Experiences Aren’t Accidental
Consistently delighting customers begins with “an authentic desire to serve people,” writes our CEO Jerry Brown. To make better impressions, consider the questions he asks.