Providing great experiences, tracking metrics, blogging strategies and more.
Issue 03 / May 2021
Who cares?
That’s a question we apply to the content we create for our clients. We ask it during the strategy phase to sift the good ideas from the not-so-good. Then, we use it as a copy filter to catch words and phrases that aren’t audience-focused or don’t deliver enough benefit.
Asking “who cares?” can be uncomfortable. It forces us to bluntly evaluate the work we do for you before anyone else sees it and be willing to start again if it doesn’t meet our standards.
It’s a question you can apply yourself, too. Before releasing any content into the wild - an email, a blog article or social media post - consider how your target audience will derive value from it. Will it make them smarter? Expose them to a new perspective? Help them live or work easier?
In other words, will they care? And will they be inspired to come back for more?
Scott Greggory
Chief Creative Officer, MadAveGroup
Great Experiences Aren’t Accidental
Consistently delighting customers begins with “an authentic desire to serve people,” writes our CEO Jerry Brown. To make better impressions, consider the questions he asks.
With no budget and not much time, we created one of the most talked-about videos of the advertising awards season. Take a look. Then, let’s talk about your video needs.
Whether you just started your own business or you’ve been at it for years, tracking the results of your marketing efforts helps you react appropriately and spend wisely.
Blogging allows you to share your company’s unique perspective and value with potential customers. For the best results, though, you’ll need to answer these questions first.
The challenge: Bring the branding of a 154-year-old company into the modern world, making it more relevant, while maintaining a sense of its history. See how we did it.
Want to help your audience feel more connected to your brand? Start by making sure the experience you provide is consistent at all touchpoints. We have a few tips for you.
Some companies think it’s fine to feed your callers generic messaging that they are literally using for your competitors, too. See why we think that’s a bad idea.
Creating a branded identity for your fundraisers can make the planning process easier and help you deliver a consistent, more memorable experience for participants.
