One of the ways you can maximize the impact of your marketing is by thinking in terms of campaigns, rather than a series of unrelated projects.
Issue 02 / April 2021
Sometimes, marketers focus their efforts too tightly. They might invest all their energy into their website, or just their social channels or only a single broadcast station.
To make sure you’re engaging ALL of your audiences, start with a piece of paper. Left to right, label four columns: Tactic, Audience, Message, Channel. List your current marketing activities in the left column. Then, fill in the blanks, describing for each activity the people you want to reach (audience), the information you want to share with them (message), and the distribution method you’ll use (channel).
Any blank spaces will help you understand if you have audiences that aren’t engaged, messaging that isn’t appropriate for that audience, and channels that aren’t the best choice.
Knowing the who, what and where of your marketing efforts can provide great clarity for future planning.
Michael Seay
Director, SensoryMax and design2influence
Marketing with Humor
Using humor in your marketing content can provide so many benefits, from a more engaged audience to a more likable, relatable brand. Look and listen to these examples.
Scott Greggory is the third member of our team to receive AAF’s Silver Medal Award, and a big reason why is his use of humor. Watch this fun video to see what he can do for your brand.
As the agency of record for Mountain View Tire and Auto Service, we’ve helped the 31-store chain grow over the last 16 years. Do their challenges sound like any of yours?
Embassy Healthcare asked us to attract more visitors to their website. This case study shows how we sparked double-digit traffic growth for EmbassyHealthcare.net.
North Star BlueScope Steel came to us with a very specific goal. They wanted to add more women to their workforce. See how we used video and other tools to reach their audience.
Sometimes a first-hand look, listen and sniff is the best way to see what the other guy is doing, but there’s only one way to make that happen. Will you accept the challenge?
Everybody’s doing it - podcasting, that is - but not everybody’s doing it well. To make sure your brand’s podcast gets off to a strong start, answer these four questions.
The pandemic and high production costs have nonprofit organizations re-thinking the practicality of their gala fundraisers, but Jessica Miller offers an option.
