One of the ways you can maximize the impact of your marketing is by thinking in terms of campaigns, rather than a series of unrelated projects.
Issue 02 / April 2021
Sometimes, marketers focus their efforts too tightly. They might invest all their energy into their website, or just their social channels or only a single broadcast station.
To make sure you’re engaging ALL of your audiences, start with a piece of paper. Left to right, label four columns: Tactic, Audience, Message, Channel. List your current marketing activities in the left column. Then, fill in the blanks, describing for each activity the people you want to reach (audience), the information you want to share with them (message), and the distribution method you’ll use (channel).
Any blank spaces will help you understand if you have audiences that aren’t engaged, messaging that isn’t appropriate for that audience, and channels that aren’t the best choice.
Knowing the who, what and where of your marketing efforts can provide great clarity for future planning.
Director, SensoryMax and design2influence
Marketing with Humor
Using humor in your marketing content can provide so many benefits, from a more engaged audience to a more likable, relatable brand. Look and listen to these examples.