Blog posts that drive traffic, maximize your PPC spend and more Speak to your audience, not at them; get the most from your pay-per-click spend; write blog posts that drive traffic, plus 12 brand archetypes. All that and - believe it or not - more in the April issue of the MadAveGroup Digest.
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Issue 50 /April 2025

Speak to Your Audience, Not at Them

More than ever, sending the right message to the right people is essential for your marketing success.

A shotgun approach might reach a large audience, but since broad messaging rarely resonates with a high percentage of people, you can end up with a lot of waste and a low ROI. Crafting content that speaks directly to the needs, interests and behaviors of a specific audience segment is more likely to earn true engagement.

By leveraging your CRM data, such as purchase history, demographic information and customer preferences, we can create highly targeted messaging that fosters stronger connections. Whether through social media, email or direct outreach, personalized content shows customers that you understand them and the solutions they need. That builds trust and long-term loyalty.

Yes, creating one general message or campaign is faster and easier, but the result won't be meaningful to the majority of people you're trying to reach. Instead, we focus on understanding your audience personas, so each marketing, advertising and communications effort delivers real value and makes a lasting impact.

What Does All This Winning Mean to You?  

Scroll through our News page and you'll see many reasons to work with us, from creative awards to Best of Toledo agency honors to a sixth Top Workplace win.

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Writing Blog Posts That Drive Traffic and Conversions 

These seven tips on creating blog posts will help your content get found, resonate with your audience and convert.

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Are You Putting Your PPC Budget to Good Use?

Increasing your media spend won't necessarily improve your results, but these tips can help your pay-per-click ads perform better.

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Design Deep Dive: 12 Brand Archetypes

Do you recognize your brand in one of these dozen? If not, it's time for a conversation on how to position your company.

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Digital Signage for Hospitals: Navigation and Patient Education

When you guide, inform and entertain your hospital's visitors at every opportunity, you'll reduce their stress and create a more positive experience.

READ ARTICLE
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Case Study: 20+ Years of Laughs

Why has Binkelman Corporation used our Humor On Hold for decades? Their callers love it! Check out these reviews and samples to see if it's right for you, too.

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SEO for Nonprofits: How to Increase Website Traffic and Visibility

Ready to harness the power of Search Engine Optimization? You'll need to implement these strategies first.

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