Marketing is not about casting a wide net to see who will bite; it’s about casting the right net to pull in your targeted customers.
All marketing should be driven by a clear strategy and a deep understanding of your audience. Intentional marketing means knowing who your ideal customers are, which channels they engage with and what ideas resonate with them.
So, instead of just following trends or opting for a one-size-fits-all approach, make sure your marketing efforts are rooted in data analysis, personalization and clear objectives. Whether you’re using digital advertising, creating content or developing an email campaign, work to deliver the right message to the right people at the right time.
When you’re intentional, you can maximize your impact, build stronger relationships and drive stronger results. A thoughtful, audience-focused approach can also generate leads while building loyalty, trust and long-term success. | 
