More and more companies are de-emphasizing or even removing their phone numbers from their websites. The reasons? Many customers have come to expect self-service channels, and many businesses like the operational efficiencies those alternative channels afford.
But it’s also true that many customers still prefer to speak with a live person when researching a solution, resolving a service issue or making a purchase. Prominently displaying your phone number can show buyers that your business is approachable and interested in building stronger relationships.
Yes, customers are calling less, but they’re still calling, even with all the self-service options. That suggests people still feel strongly about talking with a live human. And that means the caller experience you provide is even more relevant than in years past.
So, when shaping your caller journey, On Hold Marketing and automated attendant/IVR messaging, share your marketing expertise about making human connections with your IT and customer service teams. Ensure your telephone touchpoints are on-brand, that they clearly communicate your services and that they make for a consistently positive caller experience. | 
