Your company is made up of people and it’s those people who your prospective customers will be working with. So, consider adding employee stories to your marketing content to make your company an easier choice for potential buyers. For instance…
- Update your audience on your employees’ recent training and awards. Then, explain how those successes will improve the customer experience.
- Share insights about your culture to show customers what you value. Those insights may also attract like-minded people to your workforce.
- Let your customers know how your team supports charitable causes, either as part of your company’s group effort or on their own time.
- Actively look for examples of how your employees go above and beyond to serve customers. I once highlighted an example of thoughtful service on a car care client’s website. It was a simple story of how one of their automotive techs drove out of his way to help a man whose car had broken down. Because the tech knew how frustrated the customer was and how hot a day it was, he brought the stranded driver a cold drink. Nothing premeditated; just a caring gesture that “secured me as a new customer,” according to the man’s testimonial.
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