Page views. Bounce rates. Time on page. They’re what we call vanity metrics. Those numbers can make you feel good when they’re high, but they’re not always accurate indicators of true digital marketing success.
Instead, we suggest focusing on ROI - return on investment. Begin by defining the primary goal for your website. It’s likely one of these three: Direct sales - Ultimately, sales are what generates money and keeps you in business.
Sales leads - These can come from the submission of a website form or a request for information via a live chat. Creating awareness - Your site can introduce potential customers to your brand and the unique value you provide.
Vanity metrics help you better understand user behavior and identify opportunities for improving your website and marketing, but we look deeper into the reporting to see how your site is meeting your real goals. Let us know when you’re ready for a conversation. | 
