Need to shake up your advertising? If your content is tired or sales are sluggish, consider these tips.
1) Have you been on any single channel for six months or more with diminishing returns? Switch to that channel’s competitor or an entirely different medium to expose your brand to a new audience.
2) Audit your current content. If your website never changes, if your social posts are predictable or if your paid search ads don’t interrupt your target audience, it’s time to start thinking differently about what you put into the world. Chances are good your team’s skills and your customers’ needs have changed since you started publishing content. So, refresh or delete what’s no longer relevant and update your take on future content.
3) Successful advertisers consider four basic elements: the audience, the message, the channel and the frequency, and each of those four can be unique for each campaign. It’s worth the effort to experiment with those elements and then analyze the results often to find the most effective combination.
We can help you execute all those ideas. Let us know if we can help. | 
