Monitoring your web traffic through Google Analytics provides valuable insights into user behavior and website performance. The data helps you understand your audience and optimize your marketing strategies, while making informed decisions to improve user experience, increase engagement and drive conversions.
In the fall of 2020, Google debuted GA4, the newest version of their analytics software. It replaced the previous version, Universal Analytics, which stopped recording data in July 2023.
Beginning July 1, 2024, Google will start deleting all historical data from Universal Analytics. So, if you want to preserve your data from Universal Analytics, you’ll need to act fast. Your options range from simply downloading selected information to a CSV or Excel file to building custom database solutions.
At TouchStone Digital - MadAveGroup’s digital marketing agency - we developed a process to archive our clients’ data. We use an API that saves all relevant information into Google Sheets. If you’d like to learn about preserving your data, please contact us soon. |