A lot of students will be graduating from high school and college in the coming weeks. These are the marketing reminders I took away from ceremonies over the last few years.
1) Be an inspiration. Just like a great commencement speaker, your marketing and advertising should inspire your audience. Paint a vivid picture of what’s possible with your products, services, philosophy or team.
2) Share stories. Graduation season is a time for reflection. That often means telling stories about teachers, friends and all the good times. The stories you share in your marketing content will help your audience remember what you value as a brand.
3) Celebrate. Sure, give your team a big shout-out on your website or social media for their latest accomplishment. Just be sure to tell your audience why they should care about your good news. How can they apply the details to their buying decision?
4) Be yourself. The long, shiny robes, oddly shaped hats, cords and sashes graduates wear are all part of the pomp and tradition. Does your marketing accurately reflect who you are or are you just “dressing up” for the public?
5) Dream. New graduates often dream about the future. Have you ever dreamed of what’s possible with your marketing? How could it be more effective, memorable and fun? What are the other metrics and victories you’d like to pursue?
Let us know if you’d like any help making those dreams come true. | 
