It’s no surprise that Artificial Intelligence is shaking up the way people are looking at marketing. Over the last few decades, we’ve all been excited by the arrival of many other remarkable technologies, too, from Photoshop and Pro Tools to social media and streaming video.
But as much as those tools and channels changed the landscape, they also require human input, knowledge and/or artistry to make magic happen.
Marketing and advertising require genuine creativity and empathy, the skill of building connections and a deep understanding of what motivates people, all of which computers alone just can’t match.
While AI can support various aspects of marketing, the integration and coordination of full marketing campaigns - from PR to digital advertising - requires the insight and experience of skilled human beings.
We understand using AI to work more efficiently, but it's the people using the AI who understand the unique needs of their clients and audiences, and work passionately to create results that matter to them. | 
