There’s a lot of questions to ask before creating a video for your brand.
Who’s the audience? How long should it be? Where will it be seen?
But always focus on this question first: What’s the story?
“I own a kitty litter company,” you might say. “What story could I possibly tell about kitty litter?” A few ideas:
Talk about your company’s origin. Why did you start the business? Is there any interesting trivia about your brand? Why kitty litter? Did you identify a specific need or opportunity in the market? Was “Big Litter” doing it all wrong? What do you find interesting about the product? Define your difference. There’s a kitty litter that changes color when a cat has certain health issues. That early warning can literally save cat lives. What’s unique about your litter, its ingredients or packaging? Appeal to your customers’ love of cats. How else are you helping kitties? Are you donating a share of your profits to cat-related medical research or adoption programs? Tell feel-good stories about cats. The joy they bring to people. How beautiful they are. Their unique personalities. Let your fans speak for you. Interview your happiest customers or compile their user-generated content into a video montage.
Sometimes you’re too close to what you do to see the different types of value you bring to customers. That’s when a different perspective comes in handy. Let us know if we can help you tell your story. | 
