Digital marketing topics for 2024, personal service in an AI-obsessed world, a six-month SEO plan and more
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Issue 35 /January 2024

The New Year in Digital Marketing

These topics are sure to be important for digital marketers in 2024 and beyond.

Voice Search: With the rise of AI and AI voice assistants, conversational search terms will become more relevant. Think about the questions your customers might naturally ask when searching for your product or service. If you’ve not conducted keyword research recently, now is a good time to do it.

Website Interactivity: Augmented Reality is about to change the world. So, consider how people are engaging with your website. The input they use is going to change very soon.

Website Health and Speed: We’re in the middle of an internet tech revolution. Simply having a website is no longer enough. Now, your site needs to stand out visually and be built on the newest technology. Meeting those standards will be key to gaining an edge.

Website Story Telling: People want to be wowed and entertained by websites. That means you need more than just words and a few images on a page. Storytelling and user engagement are now the name of the game. How does your site stack up?

Progressive Web Applications: Want your website to send push notifications like an app? Need your website to work when users are off-line? Those are a few of the benefits of a progressive web application.

Website Accessibility: Is your site accessible to everyone? What about blind, color-blind or hearing impaired users? If you’re not sure, we can help.

Marketing Tips for 2024

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Three members of the MadAveGroup team look into the new year to offer advice on strategies and tactics that could impact your marketing success.


6 Benefits of Customer Reviews

The feedback your customers post online or send via email is loaded with opportunity. That’s why it’s so important to actively encourage it and respond to it properly.

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Six-Month SEO Plan

If your website’s easy visibility is a key to your success, check out this detailed plan for boosting its presence in search engines within just half a year.

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Case Study: Werk-Brau

This Northwest Ohio manufacturer makes OEM and replacement attachments for excavators and other heavy equipment. See how we developed video solutions to address several of their needs.


Why Audio Marketing is Important

Whether you run stores, restaurants or other facilities, the music and messaging you play in your locations is a brand layer that can have great appeal to your customers and prospects.

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Providing Personal Service as a Differentiator

With AI taking over tasks previously performed by people, you have an opportunity to distinguish your company from others by providing a higher level of service.

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Leveraging Awareness Days in Your Marketing Strategy 

Attaching your nonprofit’s wagon to National Onion Day might not be a great idea, but there are ways your organization can benefit by connecting to the right awareness days.

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