These topics are sure to be important for digital marketers in 2024 and beyond.
Voice Search: With the rise of AI and AI voice assistants, conversational search terms will become more relevant. Think about the questions your customers might naturally ask when searching for your product or service. If you’ve not conducted keyword research recently, now is a good time to do it.
Website Interactivity: Augmented Reality is about to change the world. So, consider how people are engaging with your website. The input they use is going to change very soon.
Website Health and Speed: We’re in the middle of an internet tech revolution. Simply having a website is no longer enough. Now, your site needs to stand out visually and be built on the newest technology. Meeting those standards will be key to gaining an edge.
Website Story Telling: People want to be wowed and entertained by websites. That means you need more than just words and a few images on a page. Storytelling and user engagement are now the name of the game. How does your site stack up?
Progressive Web Applications: Want your website to send push notifications like an app? Need your website to work when users are off-line? Those are a few of the benefits of a progressive web application.
Website Accessibility: Is your site accessible to everyone? What about blind, color-blind or hearing impaired users? If you’re not sure, we can help.