“For every minute spent organizing, an hour is earned.” - Attributed to Benjamin Franklin
That’s why keeping your brand elements current and easily accessible is so important. Along with the latest version of your logo, everyone who creates content for your company should know where to find your fonts, color palette, PowerPoint template, email signature and communication guide.
Even if your company is small, you’ll present yourselves as more focused and professional when you maintain a consistent look and messaging across all channels. Your brand will be easier to remember, too. To make accessing your brand elements as quick as possible, consider using Digital Asset Management software. There are many to choose from. They allow you to store all your files in one location and prevent duplicate or dated files.
To keep all your content creators on the same page, put together a brand standards document. It should detail how and how not to use your logo and other brand elements. Here’s one example of how our design2influence team helped a company define and refresh its brand. |
