Are you struggling to write blog posts because you’ve run out of topics? Or are you always posting the same types of content on your company’s social media pages?
Then it’s time to reassess your content development strategy. To get more mileage out of the content you create, repurpose it.
A blog article you wrote could be the basis for a great video series. The Facebook post you published could be reformatted to tell a story on TikTok or Instagram Reels. Your team’s internal conversations about your industry might make interesting podcasts.
Reimagining your written, audio and video content on other channels can expand your audience, often without too much extra time and effort.
Don’t limit yourself to just what you’ve always done. Challenge your ideas about content distribution and you might find the spark you’ve been looking for.