If you’ve been operating without a marketing plan for years, you may not see the need for developing one now. But a failure to plan for upcoming threats, opportunities and day-to-day marketing activities can leave you ill-prepared and under-performing.
Whether you’re an experienced pro or brand new to marketing, creating a written plan for your company each year helps you decide how to spend your marketing money and, eventually, if you need to adjust that budget.
You might even consider a multi-year plan. The first twelve months would be very detailed. The second and third-year plans wouldn’t typically include tactics, calendars or detailed budgets, only the goals and top-line budgets. Multi-year plans give you a longer overview. A few reminders:
- A marketing plan isn’t carved in stone. You can make changes as your current environment necessitates.
- Having a plan will give your leadership team a year-long overview of your goals, strategies and tactics.
- Once you have your first marketing plan, creating plans for subsequent years is a little easier since you’ll be working from a previous model or template.
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Forbes Forum: Content Creation - Part 6 |
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Our Chief Creative Officer is a frequent guest contributor to Forbes.com. See some of his responses to the marketing questions posed by the Forbes Agency Council. |
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Defining Goals, Strategies and Tactics |
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There are a few marketing terms that are incorrectly used interchangeably. Check out this quick article to learn the difference between goals, strategies and tactics. |
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Succeeding with Google Analytics 4 |
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The newest generation of Google Analytics collects website and app data. Unlike previous versions, it focuses on event-based data instead of session-based information. |
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Employee Perspective: Account Executive Tony Thiros |
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What drives you? For Tony, it’s relationships and helping the people he works with have a better day. Meet Tony in this quick video profile. |
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Elevating Your Brand Experience with Digital Signage |
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Using video and on-screen graphics to inform and entertain your on-site customers can shorten their perceived wait times, while capitalizing on opportunities to persuade and sell. |
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Make It Easier for Your Callers to Hold |
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There are two ways to encourage your callers to stay on the line: shorten your average hold time and/or provide a valuable on hold experience. Here are some tips. |
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Digital Marketing for Nonprofits |
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It may be tempting to wing it from day to day, but maximizing your nonprofit’s success requires focused digital marketing efforts, dictated by a written strategy. |
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