Marketing tips for 2023, using the buying cycle in websites and more
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Issue 23 / January 2023

Everything in my office has a spot for easy accessibility. I know that if I allow clutter to creep into my workspace I’ll have trouble finding reports or files or other paperwork. And that would affect my productivity.

“Keeping your room clean” is an important concept when it comes to digital marketing, too.

When trying to achieve a goal for a client, we always work backward. For example, if we want to increase conversions on an organic web search, we first develop a plan to attract more traffic to the page and then make any necessary changes on the page to secure more conversions.

But we also need to work forward. That means making sure each client’s website is running as quickly and efficiently as possible, the platforms are updated and the SEO plan is in place. In other words, we’re keeping that digital room clean.

Maintaining an uncluttered infrastructure is important to the success of your Digital Marketing program. Let me know if we can help.

Don Miller

Marketing Tips for the New Year

Man on computer

What should you prioritize in 2023? Here’s some good advice on data, live chat, social media, recruiting and pain points from five members of our team.


Unifying a School District

The challenge: streamline the creation and distribution of internal and external communication materials for a twelve-building school district. See how we did it.

Kid working on iPad in class

Video: The Buying Cycle and Websites

If your digital marketing doesn’t generate a return on your investment, what’s the point? See how we incorporate the buying cycle into the websites we design and build.

Woman on phone and computer

Employee Perspective: Chief Brand Officer Terry Lesniewicz

As a brand, you may have a long, complicated or even unusual message, but with more than 50 years as a designer, Terry knows how to make sophistication simple.

Employee Perspective: Chief Brand Officer Terry Lesniewicz

What Is Environmental Design?

Want to elevate the customer experience you provide while showing your employees that their workspace matters? Read about the purpose and key elements of environmental design.

Luxe sitting area

4 Steps to a Better Caller Experience

Evaluating what your customers and prospects encounter when they call your company can be eye-opening. These four steps can help you better serve your valuable callers.

Man frustrated on phone

6 Resolutions for Your Nonprofit

Taking time to evaluate the past year and set goals for the new year makes good sense. It can also energize your team. Here are six resolutions to consider.

Employees in a meeting