How would you describe your approach to marketing? What personal beliefs and values do you bring to your marketing efforts? As both a marketer and a consumer of marketing, what do you appreciate about the art and science of the practice? And what turns you off about it? How has your life experience shaped the way you market your company? Your answers to those questions serve as the foundation of your marketing philosophy. As a marketing director or creative, you can use that philosophy as your standard or a “filter” through which you run marketing content. You can also share it with clients or members of your team to support the choices you make. If you don’t have one yet, consider developing your marketing philosophy as a tool to guide your work. And while it can certainly evolve with time, you should always be able to defend your philosophy, so make sure it matters to you. |
