When to rebuild your website, analyzing marketing reports and more 
In December’s MadAveGroup Digest, solid reasons to update your website, tips on analyzing your marketing reports, how to avoid marketing in a fog and more.
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Issue 22 / December 2022

How would you describe your approach to marketing?

What personal beliefs and values do you bring to your marketing efforts?

As both a marketer and a consumer of marketing, what do you appreciate about the art and science of the practice? And what turns you off about it?

How has your life experience shaped the way you market your company?

Your answers to those questions serve as the foundation of your marketing philosophy.

As a marketing director or creative, you can use that philosophy as your standard or a “filter” through which you run marketing content. You can also share it with clients or members of your team to support the choices you make.

If you don’t have one yet, consider developing your marketing philosophy as a tool to guide your work. And while it can certainly evolve with time, you should always be able to defend your philosophy, so make sure it matters to you.

Scott Greggory

Are You Marketing in a Fog?

Marketing in Fog

Ever get the feeling that your business isn’t headed in the right direction? Or that you’re not prepared for what’s around the corner? Read about a simple tool that can ease those worries.


Finding Actionable Data

When analyzing marketing reports, it can be tempting to focus on the “pretty numbers,” but they don’t always show what’s truly important. Learn about vanity metrics vs. actionable data.

Finding Actionable Data

Website Lifecycles: When to Rebuild

You and your team may disagree about the “grey” reasons to update your company website, but there are also black and white signs that tell you it’s time for a new site.

Website Lifecycles

Employee Perspective: Design Director Greg Stawicki

By encouraging our team members’ outside interests, we help them tap into more of their creativity and positive energy. See how Greg’s lifelong love of soccer has inspired his work.

Employee Profile: Design Director Greg Stawicki

Senior Living and Scent Marketing

The sense of smell can bring back memories quickly and powerfully. That’s why applying scent marketing around people with dementia can have positive results.

Senior Living

Talking Turkey is Good Customer Service

For more than 40 years, Butterball has made preparing holiday turkeys easier with their free telephone help line. Read why the phone-based service still makes sense today.

Talking Turkey

Nonprofit Marketing Must-Haves for 2023

User-generated content, personalized marketing campaigns and thought leadership are all tools you can apply to marketing your organization. Learn a few of the basics.

Nonprofit Marketing