Are you using data to improve your marketing? A few reminders. When collecting data about your customers and prospects, store it in one spot, preferably a CRM. That makes it easier to update your information and prevents the confusion that can result from multiple data sources. Analyze your audience data to develop a deeper understanding of buyer preferences and tendencies. Use your data to plan and drive specific marketing strategies. For instance, the messaging you’ll create, the marketing channels you’ll use to distribute that messaging, etc. When you’re able to effectively target the right audience with the right messaging, you’ll make more of an impact on your current and potential buyers and you’ll save money by reducing ad waste. |
