Get more value out of your marketing content + best practices for display ads and more

Issue 19 / September 2022

You’ve probably heard the old adage “Don’t reinvent the wheel.” It means don’t spend time, effort or money trying to find a new way to do something when the old way works fine.

In the case of your marketing, it can also mean “Why create all new content for another channel if your existing content will work in that channel, too?”

For instance, one of our senior living clients produces testimonial videos that get a few dozen views on YouTube. We add select audio clips from those videos to their On Hold Marketing that’s heard by hundreds of callers daily.

Other ideas:

Break up your recent blog post to produce several social media posts.
Enlarge and frame your beautiful magazine or digital campaign to create powerful Environmental Marketing elements.
When posting a video or podcast to your website, include a transcript of the content on the page to reap the benefits of the added keywords.

Which content can you repurpose for different channels? You’re likely to enjoy a greater ROI for your marketing efforts. The consistency will be a nice bonus, too.

Is Your Brand Flawed? Do What Bob Fosse Did

To be successful you don’t need to do everything well. In fact, your weaknesses can become defining differentiators if you can recognize and capitalize on them like Bob Fosse did.

How Would Your Marketing Agency Answer These Questions?

Looking for your first marketing agency? Or maybe your current agency isn’t meeting your expectations and you’re considering a change. When evaluating a new partner, ask these five questions.

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4 Best Practices for Creating Effective Display Ads

As with all other forms of advertising, display ads need to fight hard for attention and relevance to their audience. Keep these four basic tips in mind to increase the effectiveness of your ads.

What I’ve Learned in 50 Years of Design

Our Chief Brand Officer Terry Lesniewicz shares five takeaways from his career. It’s good advice for both individual designers and anyone involved with marketing.

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Creating an Immersive Brand Experience with Sensory Marketing

Your customers expect you to have a logo and a website, but they may not anticipate their memorable, full-body response to Sensory Marketing. Here’s a hint at what’s possible.

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Customer Service Week is a Great Reminder

In the course of day-to-day business, it’s easy to forget about all the opportunities you have to make lasting positive impressions. That’s why Customer Service Week can be so helpful.

Does Your Nonprofit Have a Content Marketing Strategy?

Maybe you’ve thought a formal content marketing program isn’t necessary for your nonprofit, but ask yourself: is getting found online and generating interest in your cause important?

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