Considering a Marketo alternative?

Marketo is a marketing automation platform that allows businesses to manage and automate their tasks across multiple channels.

VBOUT is an excellent alternative to Marketo because it's an all-in-one tool that's easy to use and doesn't require consultancy or extensive training.

Here’s a comparison between Marketo and VBOUT which shows the difference between both in terms of features, pricing and onboarding.

Email marketing

VBOUT allows you to import and manage unlimited contacts into their platform, whereas Marketo charges you for a specific number of contacts and pricing increases as you add more.
Lead Management
Unlimited Contacts
Drag and Drop Builder
A/B Testing

Marketing automation

VBOUT’s automation builder has browser push notifications, which allow you to target your contacts as well as anonymous visitors with continuous updates about your company. Marketo doesn’t have this feature but allows you to create push notifications on mobile apps. If you need to create browser push notifications, you have to integrate it with a third party.
Browser Push Notification
Email Automation
SMS Messaging
Easy-to-Use Interface
In addition, building automation workflows is simpler with VBOUT. Marketo’s platform is somewhat more complicated.

Here's how each platform compares visually:

Marketo's automation builder

VBOUT's automation builder

Social media

VBOUT has mass posting functionality, which allows you to upload a large number of social media posts using an excel file and schedule them all at once.. Another functionality you can take advantage of is custom posting, which enables you to set custom schedules to publish your posts recurrently or at different days and times. In addition, you can track hashtags and keywords to monitor your brand mentions on Twitter and Instagram and find posts relevant to your industry. You can also organize your social media profiles into groups. 

Marketo allows you to compose, schedule posts, and track them using the social calendar, but doesn’t have the functionalities presented below.
Social Calendar
Posts Composing / Scheduling
Social Stream Management
Mass Posting
Custom Posting
Social Listening
Profile Grouping Posting

Pricing

For a professional plan, Marketo starts at $895 for 2500 contacts, excluding some features. VBOUT allows you to manage unlimited contacts but charges you for the number of emails, and the lowest package starts at $100, with all features included. Also, with VBOUT, you can build your plan using only the features you need. Check out our pricing plans for more details.
Basic Plan $895/mo - Starts at 2500 contacts -
Excluding some features - Billed annually
$100/mo - Unlimited contacts based on
5000 emails per month - Billed monthly
Intermediate Plan $1795/mo - Starts at 10K contacts -
Excluding some features - Billed annually
$150/mo - Unlimited contacts based on
10K emails per month - Billed monthly
Advanced Plan $3195/mo - Starts at 10K contacts -
Including all features - Billed annually
$500/mo - Unlimited contacts based on
100K emails per month - Billed Monthly

Onboarding

With Marketo, the setup fee is $6000. VBOUT's onboarding fee starts at $995; you will also get different sessions on how to use each of the marketing initiatives on the platform.
Onboarding Fee $6000 $995
N.B: We made every effort to provide the most accurate figures, however, we advise verifying details with Marketo as pricing and packages can change.

Book a demo today.

Let us show you how VBOUT can help achieve your marketing goals.
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Book a demo with one of our success managers at the date and time of your choice.

This free demo comes with no obligation whatsoever.
It will be a web meeting allowing us to:

  • Learn more about your business.
  • Understand your current needs and challenges.
  • Walk you through the various features and tools.
  • Demonstrate how we can help with your objectives.
  • Show you how VBOUT has helped other businesses.
  • Answer any of your questions.