Webinar: The Best PPC Practices

    PPC, or Pay-Per-Click advertising, can either be a waste of resources, or an incredibly important addition to your growth strategy. Part of the debate centers on the fact that when viewing search engine results, people barely notice the ads to the right and at the top. In fact, research shows organic search results are 8.5x more effective than paid search results.

    On the other hand, a report from the Interactive Advertising Bureau (IAB) showed search ads accounted for $9.1 billion, or 39 percent, of the total Internet advertising revenue for the first half of 2014.

    Why the huge spend? PPC holds a slight edge in conversion rates, and are 1.5x more likely to convert click throughs from the search engine. Also, getting on the first page in SEO can seem impossible for some companies, so giving more resources to paid ads could make sense. It's clear that a complete strategy for search engines should include both SEO and PPC. Join us in this webinar recording to learn some of the best practices for PPC in 2016 and how to increase conversions and minimize your Cost Per Click, or CPC, which is the cost you pay each time someone clicks on your ad.


    • Basics: What is PPC
    • Trends: Recent changes and updates
    • Getting started: Setting goals and strategies
    • Best Practices: Tactics that get results
    • Metrics: Measuring to optimize
    • Tips and Tricks: Tools, dos and don'ts


    Richard Fallah

    Founder and Product
    Development at Vbout.com

    Audrey Dotson

    Marketing Director at Vbout.com

    George Fallah

    Content Marketing Strategist at Vbout.com

    Kelley Vinson

    Marketing Manager at Vbout.com

    Webinar Recording

    What people are saying

    The online sales site Satin Scraves, Custom Designs, NYC, has very little CRM. After attending webinars hosted by Vbout, we've been able to implement several tactics to increase SEO and customer engagement.

    - Avril E.
    E-commerce business owner, NYC

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